Fintech ISA User Journey Product Design

I was tasked with improving the user journey for setting up an ISA. With only two weeks to present a solution, I had to quickly research, create a candidate and then test the candidate.

The following design is an attempt at showing how a simple HELLO on a simple background can ease the user into the form. This is a first draft where I did the design as well as the product design solution because the visual design, language and animation form the backbone of the solution.


The solution to the form was not to break it up into separate pages, but instead keep it on a single page since users wanted to scroll up and down. The digital product design used friendly language and animation to ask questions which would build the summary page as it went. The language and animation were key.

Sample Animation

Below are further iterations on the solution.