Subaru Online Car E-commerce Journey

As a major new project for Summit Media, I was brought in to head up the UX and research journey for Subaru’s e-commerce platform. This journey was from first contact through to a final car sale. By the end of the contract I handed over a full prototype built in Axure RP based on in depth research and close partnership with the clients Inchcape and Subaru.

Note that this is not a visual design excessive, but instead a journey that simply uses their current branding and UI design.

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