User Journey Map

User Journey Map
User Journey Map – Image (c) Nikolai Bird – free to use, but credit Nikolai Bird and

  1. Gather the team members
  2. Pick a persona and a goal
  3. Members should note the persona’s feelings, thoughts and pain points at each step
  4. Draw a sentiment line
  5. Note ideas for improvements and opportunities

Real examples used for a global bank:

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