SEO or Search Engine Optimization is all about making your website’s content and topic as clear as possible to a search engine such as Google. It is about showing the search engine that your content is very relevant and should be ranked highly.
It is a field full of big words, the unscrupulous, miss-direction and confusion because everyone wants to be at the top of search results and so people are willing to part with money in order to do so.
If you are unfamiliar with SEO, all you really need to know, and here is the big secret, is that Google, Bing, Yahoo and all the other search engines want to provide a good service. They are fighting tooth and claw to get people to use them. For this reason they each want to be the one that provides the best quality websites for every search a person makes.
So the secret is that they will rank highly a website that a visitor will find useful.
That is the whole trick to SEO. To rank highly with search engines, create a website that people, not computers, but humans will appreciate.